Privacy Policy
Last updated: April 24, 2025
Company Name: New York Style Optometry
Address: 17631 Sherman Way, Van Nuys, CA 91406
Contact: (818) 705-1001 | [email protected]
1. Introduction
New York Style Optometry (“we,” “our,” or “us”) values your privacy. This Privacy Policy explains how we collect, use, disclose, and protect personal information obtained through our website, services, and communications, including SMS/text messaging. This policy complies with the California Online Privacy Protection Act (CalOPPA).
New York Style Optometry maintains strict privacy policies, ensuring that personal information and mobile information of our users and members is not sold, shared, rented, released, or traded to third parties for marketing/promotional purposes.
SMS Opt-Out: If you are receiving text messages from us and wish to stop receiving them, simply respond with either “STOP” to the number from which you received the message. Once we receive your message, you will no longer receive further text messages from us.
2. Information We Collect
We may collect personal information you provide to us directly, such as:
– Name
– Phone number
– Email address
– Appointment information
– Vision insurance details
– Any other information submitted voluntarily
We may also automatically collect limited non-personal data (e.g., browser type, IP address, time of visit).
3. Use of Your Information
We use the information collected to:
– Schedule and confirm appointments
– Send order and pickup notifications
– Respond to inquiries
– Provide reminders or health information
– Improve our services and website
– Communicate via SMS, email, or phone (with prior consent)
4. Text Messaging & Consent
By providing your phone number, you consent to receive automated or non-automated text messages from New York Style Optometry for purposes related to appointments, reminders, product pickups, and general customer service. These messages may be sent using a text-enabled landline service. Message and data rates may apply. Frequency may vary.
You may opt out of text communications at any time by replying “STOP.” To get help, reply “HELP” or contact our office directly at (818) 705-1001.
5. SMS Data Usage
We do not share or sell your text messaging data or opt-in status with third parties for marketing purposes. Text message information is only used for communication between New York Style Optometry and you, the patient. As an existing or potential new patient, your information is handled by our HIPAA-conscious third-party messaging platform.
6. Mobile Consent Confirmation
By submitting your phone number to our office (in person, online, or over the phone), you confirm that it is your own number and you consent to receive SMS/text messages from New York Style Optometry.
7. Sharing of Information
We do not sell your personal information. We may share information with third-party service providers only to the extent necessary to perform services on our behalf (e.g., texting platforms, appointment systems, or website hosting). These providers are bound by confidentiality obligations.
8. Data Security
We implement industry-standard security measures to protect your information, including secure systems for storing and transmitting data. The security of your personal data is important to us, but remember that no method of transmission over the internet, or method of electronic storage is 100% secure. While we strive to use commercially acceptable means to protect your personal data, we cannot guarantee its absolute security.
9. Retention of Information
We retain personal information, including contact and health-related information, for as long as necessary to fulfill the purposes outlined in this policy unless a longer retention period is required or permitted by law.
10. Your Rights
You may contact us at any time to review, update, or correct your personal data. Requests should be sent to [email protected].
11. Do Not Track Signals
Our website does not currently respond to “Do Not Track” signals from web browsers. However, we do not track users across third-party websites or use behavioral advertising.
12. Children’s Privacy
Our services are not intended for children under 13. We do not knowingly collect data from children without parental consent.
13. Updates to This Policy
We may update this Privacy Policy from time to time. Changes will be posted on this page with the revised effective date.
14. Policy Accessibility
This policy is accessible via our website and is available in printed form at our front desk upon request.
15. Contact
If you have questions about this Privacy Policy, contact us at:
Email: [email protected]
Phone: (818) 705-1001
SMS Terms and Conditions
1. New York Style Optometry
2. We send text messages regarding general customer service, reminders and follow-ups, account notifications, delivery and order notifications, collecting feedback, and collecting reviews.
3. You can cancel the SMS service at any time. Simply text “STOP” to the number provided. Upon sending “STOP,” we will confirm your unsubscribe status via SMS. Following this confirmation, you will no longer receive SMS messages from us. To rejoin, sign up as you did initially, and we will resume sending SMS messages to you.
4. If you experience issues with the messaging program, reply with the keyword HELP for more assistance, or reach out directly to [email protected].
5. Carriers are not liable for delayed or undelivered messages.
6. As always, message and data rates may apply for messages sent to you from us and to us from you. Message frequency varies. For questions about your text plan or data plan, contact your wireless provider.
7. For privacy-related inquiries, please refer to our privacy policy: https://newyorkstyleoptometry.com/privacy-policy-page