Last updated: April 21, 2025
Company Name: New York Style Optometry
Address: 17631 Sherman Way, Van Nuys, CA 91406
Contact: (818) 705-1001 | [email protected]
New York Style Optometry (“we,” “our,” or “us”) values your privacy. This Privacy Policy explains how we collect, use, disclose, and protect personal information obtained through our website, services, and communications, including SMS/text messaging. This policy complies with the California Online Privacy Protection Act (CalOPPA).
We may collect personal information you provide to us directly, such as:
- Name
- Phone number
- Email address
- Appointment information
- Vision insurance details
- Any other information submitted voluntarily
We may also automatically collect limited non-personal data (e.g., browser type, IP address, time of visit).
We use the information collected to:
- Schedule and confirm appointments
- Send order and pickup notifications
- Respond to inquiries
- Provide reminders or health information
- Improve our services and website
- Communicate via SMS, email, or phone (with prior consent)
By providing your phone number, you consent to receive automated or non-automated text messages from New York Style Optometry for purposes related to appointments, reminders, product pickups, and general customer service. These messages may be sent using a text-enabled landline service. Message and data rates may apply. Frequency may vary.
You may opt out of text communications at any time by replying “STOP.” To get help, reply “HELP” or contact our office directly at (818) 705-1001.
We do not share or sell your text messaging data or opt-in status with third parties for marketing purposes. Text message information is only used for communication between New York Style Optometry and you, the patient, and is handled by our HIPAA-conscious third-party messaging platform.
By submitting your phone number to our office (in person, online, or over the phone), you confirm that it is your own number and you consent to receive SMS/text messages from New York Style Optometry.
We do not sell your personal information. We may share information with third-party service providers only to the extent necessary to perform services on our behalf (e.g., texting platforms, appointment systems, or website hosting). These providers are bound by confidentiality obligations.
We implement industry-standard security measures to protect your information, including secure systems for storing and transmitting data. However, no method of transmission over the Internet or by text message is 100% secure.
We retain personal information, including contact and health-related information, for as long as necessary to fulfill the purposes outlined in this policy unless a longer retention period is required or permitted by law.
You may contact us at any time to review, update, or correct your personal data. Requests should be sent to [email protected].
Our website does not currently respond to “Do Not Track” signals from web browsers. However, we do not track users across third-party websites or use behavioral advertising.
Our services are not intended for children under 13. We do not knowingly collect data from children without parental consent.
We may update this Privacy Policy from time to time. Changes will be posted on this page with the revised effective date.
This policy is accessible via our website and is available in printed form at our front desk upon request.
If you have questions about this Privacy Policy, contact us at:
Email: [email protected]
Phone: (818) 705-1001